Alexandra (“Alex”) Friedman is the Co-Founder of LOLA, a mission-driven, omni-channel women’s health brand. LOLA launched in 2015 and disrupted the menstrual care and sexual wellness categories, redefining them to deliver a better experience and product for every reproductive stage. The company today sells its products nationally via direct-to-consumer and retail channels, including Walmart, Walgreens, and Amazon.

Prior to LOLA, Alex oversaw the analytics product at Flurry, a mobile analytics company, where she was responsible for strategy, growth and operations work; and was a consultant at the Boston Consulting Group (BCG), performing company and industry analysis across a variety of verticals. She holds a B.A. from Dartmouth College and a M.B.A. from Wharton.